E-mail marketing is the premise of the user prior permission by e-mail delivery to the target value information of a user network marketing means. E-mail marketing has three basic elements: user license, e-mail transmission of information, information of value to users. The lack of a three factors, can not call it a valid e-mail marketing. E-mail marketing is a marketing program enabling a coin, the use of e-mail marketing is the art of how to promote this program was a low cost benefit is greater than the benefits of currency, which made adjustment to different environments and know how to avoid problems occur, coupled with the promotion tools can do with cost-effective solution.